What kind of media institution might distribute your media product and why?
Mainstream or an independent cinema???
I feel that 'Loan Shark' has the required potential to go mainstream and this is because, of it's genre. Action Thrillers are some of the most popular films going at the moment, behind fantasies and comic book films. This is because these films give the audience a sense of escapism and it doesn't matter what is happening in their life, the two and a half hours they spend watching the film is a chance to get away from it all. This is different to action thriller's because, I feel that Action Thriller's add a sense of Verisimilitude. What I mean by this is that except for the big guns and explosions, these are events and situations that people all other the world are experiencing. I feel that the verisimilitude factor of the film will allow us to distribute the film on a large scale through mainstream cinemas like vue; cineworld; and odeon. Also I believe that a film of the Action Thriller genre like 'Loanshark' needs to be in a large cinema when it is shown due to the atmosphere that it creates. For example when you're in the cinema watching an Action Thriller its nice to be in there with a lot of people, because you hear all the same noises like "Ooooo" and "wow" and also after the film everyone talks about it and I think that it's just a great atmosphere and experience.
Twilight is of the Fantasy Genre and gives it's audience a sense of escapism.
Avengers Assemble is a Comic Book film that also portrays a sense of escapism.
Taken 2 is a dramatised film based on a situation that could happen to anyone which means that it gives a sense of Verisimilitude.
Killer Elite is an Action Thriller film that's story line is dramatised yet based on a situation that could happen to anyone which means that it gives a sense of Verisimilitude.
Performance of each film at the Box Office
Twilight: Breaking Dawn Part 2 - $829,224,737
Avengers Assemble - $1,511,757,910
Taken 2 - $374,275,836
Killer Elite - $55,701,900
Marketing
Due to the success of other Genres compared to Action Thrillers we would have to be careful of when the film is released into a mainstream cinema, the best time would probably be around the time of the Budget that the Government put out where job unemployment is always a big subject. Also we would have to watch out about what companies want to sponsor the film and advertise to their customers. For example, a company like Wonga.com who are a pay day loan company would be good on one part as it would get the film out to a large audience. But on the other hand it wouldn't necessarily advertise to our target audience, also these types of companies have been accused of being 'loan sharks' themselves by the government and various consumer watchdogs.
Despite this I would look at companies like this with a good reputation and other companies like dominos and river island that appeal to our target audience as this would meant that our film would achieve a large fan base. I would also demand that the trailers of the film were put on imbd.com and Youtube as well as being on the TV on channels that our target audience would watch like SKY and MTV, and then on the radio I would get Capital FM to advertise the film. I predict that advertising would take up a large part of our budget due to the fact that our film is a small budget film and that the actual filming and editing of the film wouldn't cost much at all (Possibly 2/3 of the budget would go on advertising, but this would be made up due to the films quality and ability to connect with it's audiences). I would aim for a sponsorship deal with someone like Lynx as this is a company that gets a lot of exposure among our target audience.
The type of media that would advertise our film would be; TV; Radio; and magazines. This is down to the fact that these media institutions are what our target audience like to use the most when they are going about their day.
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